"Anyone can dabble, but once you've made that commitment, your blood has that particular thing in it, and it's very hard for people to stop you."
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Anxiety Is A Thief
Have you ever experienced anxiety? I wouldn't hesitate to say that out of 100 adults surveyed, all 100 would tell you they have experienced some form of anxiety. Anxiety is a normal part of our existence. In the early years of man, anxiety and adrenalin ...
Did You Let Your Piggy Bank Get Away?
I think most of us have at some point in our lives. Some how we forget to feed the little piggy. And, like most neglected "pets", your piggy bank will disappear if you don't feed it. A personal budget is important to create financial independence and ...
Top Seven Reasons NOT to Put Your Self-Esteem in Someone Else's Hands
We've all heard wonderful heartwarming stories of the underdog winning the day because someone else believed in them so much that they were able to overcome their own self-doubt in order to go the extra mile and succeed at some goal or dream they had been ...
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This is usually how it goes: The product developer starts programming software or writing a book, just because he is interested in the subject, without looking at the market. Then once the product is ready, he starts promoting it, just to find out he can make no sales.
There must be a better way. Let's look at how it should be done instead.
You should always create a product that solves a problem. The problem has to be serious enough for people to want to pay for a solution to their problem. Good examples are: People who are overweight are willing to pay for a solution to that problem. People who suspects that their husband or wife is cheating on them are willing to pay to find out. People who can save a lot of time by automating a time-consuming task are willing to pay for the saved time.
So here are the simple steps to creating a successful product:
1. Identify a common problem There are many problems that need to be solved in this world. The problem has to be a common one, so that enough people need a solution to this problem. And the problem has to be important enough so that people are willing to pay for a solution
2. Provide a solution to the problem This is the product development phase. You have to solve a product that actually solves the problem that these people are experiencing.
3. Find people experiencing the problem This simply means that you need targeted advertising. Where to find your target audience will depend on the specific problem. Maybe you will find them on search engines. Make sure that your keywords are very specifically targeted at those who experience the problem you want to solve. Or maybe you can find your target audience in certain communities, such as online forums or self help groups.
4. Prove that your solution works Once you have found your target audience, they will only be willing to buy your solution once you prove to them that your solution actually works. The proof can be social proof (such as testimonials), or it can consist of examples of the results. If you are selling software that removes red eyes from photos, the proof can consist of before and after pictures.
That is really all there is to it. Follow the simple steps as outlined above and your product is a guaranteed success.
About the Author
Henk Devos has a passion for software marketing. His most popular product is Alpha ZIP. Henk created a series of free articles about marketing. You can get them sent to your email by subscribing here.
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AMSTERDAM, Netherlands, November 21 /PRNewswire/ -- AVG, a global anti-virus and Internet security software provider with over 85 million users in 167 countries, today responded to Microsoft's announcement of a free anti-virus software product slated ...
GPS Navigation For Dummies TM FD-220 to Be a Hot Seller This Black ... - Market Wire
DETROIT, MI--(Marketwire - November 21, 2008) - The Maylong Group, a leader in easy to use, high quality, personal GPS navigation products, will be offering its FD-220 GPS For Dummies™ model exclusively at CVS/pharmacy for $89.99 plus ExtraCare ...
Gifts for Girls That Make Respect, Values and Charitable Giving Groovy - Yahoo Finance
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Seeking Alpha: Six Myths about the Big Three - The Auto Chanel
Memo to CEOs: Ask for a bailout, and your company will be reduced to a caricature. Recent congressional hearings on the plight of GM (GM), Ford (F), and Chrysler have illuminated a few important issues - like how the Detroit executives travel when on ...
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